Digital Marketing

TikTok Launches Generative AI Tool to Help Brands with Content Creation

TikTok has debuted a new AI-powered virtual assistant, the TikTok Creative Assistant, to “intelligently collaborate with brands and creators throughout their creative journey…

A Beginner’s Guide to a Cookie-Free Marketing Strategy

It’s time to say goodbye to cookies. A full 60% of marketers believe the era of advertising cookies and IDs is coming…

Has Amazon Marketplace Become a ‘Company Town’?

With our Editor’s Perspectives column, you’ll get insights and opinions from the Retail TouchPoints editorial team as they dig into the latest…

What Shifts in Online Search Behavior Really Mean for Brands

We’ve all heard the stat — more shopping searches now start on sites like Amazon or TikTok than on traditional search engines….

Exclusive: New Research Highlights How Brands Can Capture Today’s Always-On Shopper

It started with COVID, and it hasn’t stopped — consumer shopping behaviors continue to rapidly shift even as the pandemic moves into…

How to Give Luxury Shoppers the Digital Experience they Desire

Despite a recent rocky economy — seized by inflation and supply chain pains — the global luxury retail market has seen a…

FTC Suit Claims Amazon Illegally Maintains Monopoly Power

Editor’s Note: This article has been updated since it was published earlier today. A long-expected lawsuit has been filed by the Federal…

Hy-Vee Launches New Retail Media Network

Hy-Vee is the latest supermarket chain to get into the retail media game with Hy-Vee RedMedia, which is designed to be a…

Due Diligence: Winning October Prime Day Prep Strategies

Last month Amazon officially announced a follow-up to Prime Day coming this October — Prime Big Deal Days will be available for…

Shopify Touts ‘Flywheel Effect’ with Expansion of ‘Audiences’ Advertising Tool to TikTok, Snap, Criteo

Shopify is expanding the reach of its merchant advertising tool Audiences to include all major advertising platforms. New integrations with Snap, commerce…

Is Retail Media Like Eating the Forbidden Fruit?

There will be no religious talk in this article, but I will pose a challenging question. Is the shiny new toy of…

Ads Coming to Prime Video in 2024, but Amazon Promises ‘Meaningfully Fewer’ than on Other Streamers

Amazon is following the lead of nearly every other streaming service — including Disney+, Netflix and HBO’s Max — in announcing that…

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Digital Marketing

TikTok Launches Generative AI Tool to Help Brands with Content Creation

A Beginner’s Guide to a Cookie-Free Marketing Strategy

Has Amazon Marketplace Become a ‘Company Town’?

What Shifts in Online Search Behavior Really Mean for Brands

Exclusive: New Research Highlights How Brands Can Capture Today’s Always-On Shopper

How to Give Luxury Shoppers the Digital Experience they Desire

FTC Suit Claims Amazon Illegally Maintains Monopoly Power

Hy-Vee Launches New Retail Media Network

Due Diligence: Winning October Prime Day Prep Strategies

Shopify Touts ‘Flywheel Effect’ with Expansion of ‘Audiences’ Advertising Tool to TikTok, Snap, Criteo

Is Retail Media Like Eating the Forbidden Fruit?

Ads Coming to Prime Video in 2024, but Amazon Promises ‘Meaningfully Fewer’ than on Other Streamers

The 2023 Holiday Guide for Retailers

2023 Store Operations Benchmark Survey

Packaging Sustainability Trends: Clear Labeling, Lighter Products and More Post-Consumer Recycled Content

If an Image is Worth 1,000 Words, Then Color and Lighting Speak Volumes

Connected Shoppers Report

NRF: Retail’s Big Show 2024

Retail Innovation Conference & Expo 2024

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