The important role data plays in the modern retail store can’t be overstated, but equally important is applying the insights from all that information to key stakeholders: shoppers, associates, store managers and leadership. While all these parties can benefit from data-driven efforts, each needs to have certain insights applied in certain ways.
Utilizing data to help the right person in the right way, such as driving personalization for a valued customer or training an associate in a manner that best suits their learning style, is what sets a great store apart from the competition. Retailers have spent years building up the capability to understand their stores on a deep level, and now is the time to apply it.
The Ultimate Guide to Store Operations includes strategies for applying data to all stakeholders, including:
- Enhancing the customer experience with improved checkout options and digital signage;
- Communicating with associates to maximize the potential of training and communication;
- Helping managers fine-tune operations, from staffing levels to inventory positioning; and
- Enabling leaders to understand the big picture with an eye toward granular details.