At the Retail Innovation Conference & Expo (RICE), attendees learned that you can elevate your brand’s presence, engage your audience and stand out in an increasingly competitive digital climate by tapping authentic content, partnerships with the right influencers, and healthy doses of experimentation.
During this Retail Remix episode, we go back to a panel of marketing leaders who shared their unique approaches to social media marketing and advertising. They discussed how they take a full-funnel approach on platforms like Meta, Google, TikTok and Pinterest, and the importance of authentic user-generated content and influencer marketing. Tune in to learn:
- Why more organic and “raw” content is more effective than traditional, glossy advertising;
- Why TikTok is a dynamic platform for experimentation; and
- How to be agile in testing new content and advertising approaches on different platforms.