Ralph Lauren has opened its first store in Canada, part of a broader expansion strategy that will include additional brick-and-mortar locations in the country and a dedicated digital commerce operation.
The store, in Toronto’s Yorkdale Shopping Centre, adds to the brand’s existing wholesale and outlet presence in the region: the company has 12 Ralph Lauren outlet stores in Canada and a wholesale presence at retailers including Hudson’s Bay, Sporting Life and Harry Rosen. The new store’s design brings the Ralph Lauren brand to life in a modern, sophisticated space. A bold double-height façade comprised of cherry wood louvers and aged-bronze metal gives way to a contemporary interior with bright white walls and a limestone floor.
The new RalphLauren.ca website will feature the full portfolio of Ralph Lauren brands across men’s, women’s and childrenswear along with select home items. The English-language version of the site is slated to debut on Oct. 11, 2023, and Ralph Lauren will explore a future launch in Quebec with a French-language version.
“Ralph Lauren’s ethos of timelessness and authenticity has inspired and connected with our Canadian consumers for decades, and we’re excited to bring a more holistic expression of our brand to Canada,” said Bob Ranftl, Regional CEO for North America at Ralph Lauren in a statement. “We look forward to serving our consumers throughout Canada with enhanced and elevated experiences that reflect our luxury lifestyle point of view.”