Personalization

Give the Gift of a Hyper-Personalized Shopping Experience this Holiday Season

The continued advancement of retail technology and ecommerce have set new standards for a quality online shopping experience. Todays’ customers expect seamless…

The Limited Role of AI in Ecommerce

In today’s digital age almost all of us have experienced the thrill of clicking “add to cart” and the subsequent anticipation of…

What to Expect and What to Wish for from Retailers this Holiday Season

Last holiday season would have marked a certain “post-pandemic” normalcy, but extreme excess inventory and inflation significantly impeded any anticipated recalibration. This…

Family Dollar Promises Mobile App Will Support Ecommerce by 2024

As part of its overall digital transformation, Family Dollar will debut a mobile app in October that will allow users to manage…

Pinterest Debuts New Ad Formats and ‘Collages’ Feature for Users

Pinterest unveiled a suite of new features for its users as well as new advertising formats at its Pinterest Presents event Sept….

The Key to Keeping Customers Engaged and Combating the Paradox of Choice — Personalization

Shopping online can feel completely overwhelming for consumers when options feel infinite. The paradox of choice can even deter sales, which is…

Williams-Sonoma Deploys New Tech to Gain Single View of Customer Across Multiple Brands

Williams-Sonoma will deploy a suite of solutions from Salesforce to get a 360-degree view of its customers across its many brands, which…

Forrester Report: 6 Steps for B2C Marketers Seeking Wins in 2023

Two types of technological change are causing the proverbial sleepless nights for business-to-consumer (B2C) marketers: updating data strategies to adapt to data…

How MACH Technologies Help Retailers Foster a Dynamic Customer Experience

The pace of technological change — as well as consumers’ increasing demand for always-on-shopping, anytime, anywhere — has left some retailers struggling…

Crate & Barrel Plans to Double Tech Team Size, Boost Use of AI

Crate & Barrel Holdings (CBH) will embark on a multi-year digital transformation that will leverage significant investments in talent, technology and infrastructure….