Aspire has introduced its Impact Dashboard, designed to provide brands with a quick, digestible snapshot of campaign performance. Historically, marketers have had to dig through analytics and sales tracking to evaluate influencer campaign results, making it difficult to accurately measure ROI and understand the full-funnel impact of these programs.
Via the dashboard, brands can:
- Access basic notifications such as a disconnected Instagram account;
- View social metrics like reach, impressions and engagement;
- Evaluate sales, conversions and number of affiliates in progress; and
- Obtain a real-time daily snapshot of campaign performance to improve decision-making.